Key Takeaways
- Writers are tired of relying on social media’s unpredictable algorithms to reach readers.
- Focusing on email lists and newsletters provides a consistent way to connect with audiences.
- Building a direct relationship with readers through email can increase book sales and reader loyalty.
- A website acts as a central hub for all writing, without the need for social media.
- Avoiding social media reduces distractions and allows more time for actual writing.
Social Media’s Hold Over Writers
Social media promises exposure but rarely delivers it as expected. Writers post daily, hoping to reach readers, yet most content disappears in the endless scroll. Algorithms change, and suddenly, a steady audience can vanish overnight. Platforms make it hard to stand out, requiring constant attention just to stay visible. This creates frustration and dependency, leaving writers feeling powerless over their own audience.
Social media also encourages shallow interactions. A quick like or share doesn’t mean someone will buy a book or become a loyal reader. Chasing clicks on social media eats away at time better spent writing or building something lasting. Writers are left with little control over their own reach and end up exhausted by the need to perform constantly, instead of creating meaningful connections.
Finding an Audience Without Relying on Social Media
Many writers now want control over their own audience and a way to connect without relying on third-party platforms. They want an audience that’s truly interested in their work, who will engage without needing endless reminders. A steady readership means knowing where the audience is and being able to reach them whenever there’s a new release or update.
The goal is a direct line to readers – a method that doesn’t require playing by someone else’s rules or racing against algorithms. Writers are looking to bring readers closer, to build engagement based on mutual interest instead of endless scrolling.
Ownership Changes Everything
When writers shift from social media to platforms they own, such as websites and email lists, they regain control over their reach and engagement. An email list, unlike a social media following, belongs solely to the writer. It’s a resource that allows messages to be sent directly to readers who have chosen to engage, making it a powerful tool for nurturing real connections.
With email, writers don’t compete for attention in a crowded feed. They connect personally, sharing updates and new releases directly. Readers on an email list are already interested, so there’s no need to rely on flashy content to get attention. With a simple newsletter, writers can speak directly to readers who value their work.
Benefits of Leaving Social Media Behind
The main benefit of building an audience outside of social media is control. Writers no longer have to worry about platforms changing the rules or limiting their reach. An email list gives full access to an audience that won’t disappear because of a new algorithm update.
This does not mean completely avoiding social media, as social media can still provide a first line of contact with a new reader. However, make sure you direct everything back to your website and/or newsletter. You can spend more time doing what you love – writing – and less time trying to navigate a system that rarely favors you.
Step-by-Step: Building an Audience Without Social Media
- Create a Simple Website: A website is the central hub for all updates. Start with a landing page that invites visitors to subscribe to your newsletter. Use it to showcase work and provide updates. Need help? Contact STRONGBEAR, my web design company.
- Set Up an Email List: Use a service like Mailchimp or Substack. Begin with a welcome email and a promise to send regular updates on new releases, behind-the-scenes content, or book recommendations.
- Invite Existing Readers to Subscribe: If you have a social following, invite them to join your list for exclusive updates. Be clear that this is where you’ll be sharing important news and releases.
- Send Regular Updates: A monthly or bi-weekly newsletter is ideal. Share writing updates, insights, or free content. Keep it simple – your readers subscribed because they want to hear from you.
- Offer Something Unique: Consider sharing exclusive stories, sample chapters, or early access to new releases. This keeps subscribers engaged and makes your emails something they look forward to.
Control Is The New Way Forward
Taking control means owning your audience and communication. No more algorithms or endless posting. By relying on an email list, you have a secure channel where you know your audience will hear from you. You’re not hoping to be seen; you’re sending your work straight to those who want to read it. Control over your reach brings a freedom that social media can’t offer.
With control, your focus shifts back to writing and producing quality content instead of trying to keep up with the latest platform changes. It’s a sustainable way to build an audience that cares about your work, without the need for constant promotion.
Leaving social media frees writers from a cycle of dependency. By focusing on an email list, you create a direct and lasting connection with readers who want to stay in touch. It allows writers to take back their time, build real connections, and create an audience that values their work.
Start with a small step – a website, an email list, and a promise to keep readers in the loop. Your audience is waiting, and they’ll appreciate the direct line to your work.