How the psychology of colour can affect the way in which your business is perceived You may never have given any thought to the coluor scheme a business chooses to use. No, this isn’t one of those crazy Facebook apps – “What colour is your business? Answer 6 questions and we’ll tell you!” – this … Read more
Every business has a product, whether it is a physical item or a service you provide. It is easy for the public (i.e. your customers) to become blind to what you do or why you do it, which is a dangerous place for a business to be in – if your products go unrecognized, so … Read more
For years, real estate – property – has been one of the best investments you could make, even during a recession. How so? In a recession, you can often buy buildings and land for a lower price than at times of prosperity – you just need the patience to hold on to it. In the … Read more